Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) Review

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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) ReviewEvery year, I see newspaper articles in my local weekly business paper about how because of the tougher economic conditions, nonprofit organizations are starting to see the value of co-marketing efforts, both with other nonprofits and for-profit businesses.
Yet, even the newspaper articles do not make such a clear case for the fundraising benefits that such collaboration provides. Jocelyne does a fantastic job laying out not only the benefits, but also techniques that have succeeded in getting organizations from point A to point B MUCH FASTER because they collaborated with others.
It's a must read for any organization that not only wants to succeed faster, but also wants clear cut techniques and ideas that have worked for others, and they could implement themselves easily.
~ Ilia Nossov
[...] - Nonprofit Websites + Integrated Donor Management SoftwareCause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) OverviewThis book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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